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Mobile Ecommerce

 

Mobile shopping—particularly on tablet devices—is having an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting more influence on overall retail sales, according to new estimates from eMarketer.

Quick Tips!

1. Mobile users mostly use their phones on the move and 40% of mobile searches are for local shops/amenities.
2. There are 26 different words for "buy" in the English language. Make sure you're using them.
3. When you start, advertise at a high cost per click, so you collect data. Then reduce costs
4. Video in email will drive clicks - up to 50% uplift in clickthrough rates.
5. Facebook tends to get better conversions than Twitter. Google+ has a long life so post your content there too.
6. Push a message to your customers that addresses what's in it for them and speak in their language.
7. Who is your desired audience? A very important first question.
8. Be first with a story and you'll become the go-to person on that subject.
9. Concentrate on one good piece of content rather than lots of mediocre blog posts. BUT Great content isn't great until is discovered, consumed and shared.
10. Do a five second test on your landing page. Do you know that the page is for and do you know what the benefits are.
11. Before you start testing your landing pages, make a hypothesis of what, why, or how something is happening (or not happening - like visitors not clicking).
12. Consider your market. For example, senior surfers may appreciate larger text.
13. Think about needs and how your goal fits in with those needs.

What to look for in a website design company

• Pay attention to how much they ask you about YOUR BUSINESS. They should want to get to know you and your business intimately. How else can they design a site that reflects you and your business, unless they spend time to get to know you?

•  Look at sites they've designed to see if you like their style. Is there a certain feel to ALL their sites, or are they flexible in their designs?

Social Media Monitoring

www.sysomos.com/products/overview/heartbeat/

Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics.

Eye Tracking

www.crazyegg.com

The Astonishing Power of Eye, Tracking Technology...Without the High Costs
All the most powerful secrets, tips and tricks that have EVER been written on
Heat Maps and how you can apply them to your site now.